Sean Reichle

As I sit on my sun chair by the pool writing this article on my Mac Book, while watching WWDC conference on my ipad, I get a fantastic tweet on my iphone from my twitter stream telling me that Apple has just released a software update that fixes the notorious iphone 4 death grip problem. You know, that supposedly serious flaw in their design that has caused some people to speculate if there will be an iPhone 4 recall or if free bumpers and cases are in our future. All this will be announced at tomorrow mornings press conference, which now seems more like a simple announcement that it is fixed. Well played Apple. It’s gotten to be such an over hyped issue that Apple’s stock has felt the impact earlier this week. I can only imagine the racing pulses of brokers and traders as they watch all this unfold behind the ticker tape. So why such a big hubbub about this anyway? I find it amazing that a company like Apple, who puts out such fantastic products gets such a high degree of scrutiny over some of smallest details while other technology companies like Microsoft, HP, or Dell just to name a few, can have software that constantly crashes and hardware that fails in blaze of glory, and all the while it seems nobody really cares? Is this perhaps an end user phenomenon? Might we see better products from other gadget companies if all end users held those product manufactures to higher standards of user interface and performance? I think so, but we don’t see that in very many markets. I might even go so far as to say that the success or failure of the modern technology company rests in the demand for quality in their products by that target market. One could say it pays to have picky consumers with unrealistic expectations, they’ll almost ensure your success, if you can rise those expectations.

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